5 Reasons you’re an idiot…. if your not using Facebook ads for your business

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Long ago Peter Drucker, the father of business consulting, made a very profound observation about business as whole: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function […]

4 Simple Split Tests Everybody Should Try

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So everybody knows that you need to be split testing your order form…but most people aren’t clear on which elements will make the differences in your conversion numbers or how they can get started off on the right foot. What can you do to optimize conversion rates on this step in the sales funnel? Let’s take […]